Strategy

Through the eBusiness Service, we will work with you on an ongoing basis to distill key organisational objectives and identify the eBusiness implications.

Given our experience in online financial services delivery and our day-to-day immersion in the mutual financial sector, we can provide considerable assistance to you in progressing online strategies.

In supporting your online service delivery, we will research local and international eBusiness applications/trends and produce regular trend reports that include implementation suggestions (our most recent trend report focused on the growing social media trend and possible usage strategies for mutual financial organisations).

We will work with you to

• identify various opportunities to apply eBusiness technology to your business
• assist with operating the infrastructure supporting your website;
• help project manage projects; and
• implement initiatives.

Can we help you?

Our dedicated eBusiness support team will work with you across all aspects of your online operations, assisting and supporting as needed.

Brighton Consulting’s account management /support area is staffed by senior Account Managers and a support team of Marketing Coordinators.

You will be assigned a dedicated account manager and have full access to the Brighton support team.

Your account manager will act as your principal point of contact for all of our ongoing support.  He/she will work closely with designated contacts at your company and oversee all of Brighton’s activity with regard to your online initiatives.

Key formal account management practices include the following:

Progress meetings

In order to remain completely across all of your business needs, your account manager will hold regular meetings with designated contacts.

The progress meetings are our principle formal mechanism for overseeing progress with projects, discussing issues and identifying new initiatives. Because our engagement is ongoing, the progress meetings take on an essential role in fostering open communication and effective project management.  They are supported by informal communications via email, telephone, etc.

Depending on your needs, these meetings can be conducted either in person or over the phone and be scheduled as frequently or infrequently as required.  A typical eBusiness Service client relationship is conducted via fortnightly telephone meetings and periodic face-to-face strategic planning reviews.

Day-to-day tasks

We typically arrange for day-to-day tasks to be submitted via our online task management system or via email to ensure that tasks are received, recorded, prioritised, assigned and completed.

Can we help you?

Comprehensive details of our approach to managing the redevelopment of your website (the first project to be undertaken as part of our engagement) will be provide in further detail in a proposal document should you wish to enquire.

The following points highlight our general approach to managing ongoing eBusiness support tasks and projects:

eBusiness planning and action registers

Once the initial website redevelopment project has been completed, your account manager can work with you to develop an ongoing ‘ebusiness plan’ which can be used to manage all work. From this will emerge both a series of ongoing projects as well as a large number of smaller tasks that require input from Brighton and/or personnel at your company. 

As needed, an ‘Action Register’ will be maintained following each progress meeting.

Site statistics

Brighton has selected Google Analytics for website statistics reporting. 

Google Analytics is an enterprise solution which facilitates extensive analysis and customisation.  Google Analytics can also be integrated into Google’s SEM offerings.

Form statistics

FormMaster provides user statistics for all stages of the application or enquiry process.  Business decisions taken following quarterly review of the statistics have proven to directly improve conversion rates.

Action registers

Fortnightly (or as needed) meetings can be held between the Account Manager and each client. Following these meetings the account manager will provide the client with an action register, detailing the projects being progressed.

Trend reports

Periodic trend reports can provide a strategic overview of emerging online trends and practical advice on ways in which these trends may impact on our clients.

Security reports

Clients are provided with reporting on security issues on an as-needed basis.

APS 231 outsourcing and reporting

A growing number of Brighton’s eBusiness Service clients have assessed our service as a ‘material business activity’ in terms of APRA’s APS 231 Outsourcing. 

Accordingly Brighton provides regular reporting to all eBusiness Service clients including:

• systems availability
• incident management
• system maintenance
• disaster recovery testing
• management of large eBusiness projects

Can we help you?