Strategy - Project Management and Reporting

Comprehensive details of our approach to managing the redevelopment of your website (the first project to be undertaken as part of our engagement) will be provide in further detail in a proposal document should you wish to enquire.

The following points highlight our general approach to managing ongoing eBusiness support tasks and projects:

eBusiness planning and action registers

Once the initial website redevelopment project has been completed, your account manager can work with you to develop an ongoing ‘ebusiness plan’ which can be used to manage all work. From this will emerge both a series of ongoing projects as well as a large number of smaller tasks that require input from Brighton and/or personnel at your company. 

As needed, an ‘Action Register’ will be maintained following each progress meeting.

Site statistics

Brighton has selected Google Analytics for website statistics reporting. 

Google Analytics is an enterprise solution which facilitates extensive analysis and customisation.  Google Analytics can also be integrated into Google’s SEM offerings.

Form statistics

FormMaster provides user statistics for all stages of the application or enquiry process.  Business decisions taken following quarterly review of the statistics have proven to directly improve conversion rates.

Action registers

Fortnightly (or as needed) meetings can be held between the Account Manager and each client. Following these meetings the account manager will provide the client with an action register, detailing the projects being progressed.

Trend reports

Periodic trend reports can provide a strategic overview of emerging online trends and practical advice on ways in which these trends may impact on our clients.

Security reports

Clients are provided with reporting on security issues on an as-needed basis.

APS 231 outsourcing and reporting

A growing number of Brighton’s eBusiness Service clients have assessed our service as a ‘material business activity’ in terms of APRA’s APS 231 Outsourcing. 

Accordingly Brighton provides regular reporting to all eBusiness Service clients including:

• systems availability
• incident management
• system maintenance
• disaster recovery testing
• management of large eBusiness projects

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