If you're launching TrustDefender you need an effective marketing communications program - this is it.
TrustDefender is a transaction security solution designed to protect users transacting online.
It is an additional security layer, installed on a user's computer, that creates an encryption shield with the user's financial institution when banking online. It can therefore act to reduce the level of online fraud experienced by a financial intuition.
Institutions deploying TrustDefender require an effective communications program to maximise take-up and achieve loss reduction objectives.
The TrustDefender marketing communications package enables financial institutions to manage their TrustDefender rollout in a professional and easy way.
It provides all the marketing communications materials needed for the complete rollout – from newsletter articles announcing the TrustDefender solution and online ‘coming soon’ notifications through to statement flyers and a fully-functional co-branded minisite.

Extra care has been given to the wording to make sure that the technical solution can easily be understood by a broad cross section of the community.
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