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TrustDefender

If you're launching TrustDefender you need an effective marketing communications program - this is it.

TrustDefender

TrustDefender is a transaction security solution designed to protect users transacting online.

It is an additional security layer, installed on a user's computer, that creates an encryption shield with the user's financial institution when banking online. It can therefore act to reduce the level of online fraud experienced by a financial intuition.

Institutions deploying TrustDefender require an effective communications program to maximise take-up and achieve loss reduction objectives.

TrustDefender Marketing Communications Package

The TrustDefender marketing communications package enables financial institutions to manage their TrustDefender rollout in a professional and easy way.

It provides all the marketing communications materials needed for the complete rollout – from newsletter articles announcing the TrustDefender solution and online ‘coming soon’ notifications through to statement flyers and a fully-functional co-branded minisite.

Extra care has been given to the wording to make sure that the technical solution can easily be understood by a broad cross section of the community.

What do you get?

  • Website banners (range of sizes)
  • Promotional ‘coming soon’ website landing page
  • Co-branded minisite including Information on security and Trust Defender
  • Online demonstration
  • Posters ‘coming soon’ and ‘available now’ message (available in A5, A4, A2 and A1)
  • Double-sided flyers ‘coming soon’ and ‘available now’ message
  • Statement message
  • Newsletter article copy
  • Media release copy

Learn More

Can we help you?

Request more information or contact us to learn more

Marketing assistance

  • marketing plans
  • marketing campaigns
  • competitor benchmarking
  • product innovation
  • market research and analysis
  • branding
  • collateral design
  • corporate communications
  • customer communications
  • community engagement
 

Brighton’s team of marketing professionals has helped us develop more effective marketing strategies and ultimately achieve a better return for our marketing dollar.

Their ability to respond quickly to time-critical issues has enabled us to meet campaign deadlines we otherwise would not have achieved.

Ken WynneGeneral Manager
Woolworths Employee's Credit Union