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Benchmarking

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Brighton Consulting's 2012 Financial Services Benchmarking and Trend Report is a cost-effective way to gain key strategic marketing and product insights. It combines an overview of retail banking marketing trends/innovations with a customised analysis of the competitiveness of your product set as compared to your major competitors.

Inclusions

A tailored comparison of your loan and deposit products with the equivalent products of your competitors
An updated outline of competitor deposit/loan product offerings
Analysis of each product's features identifying their comparative strengths and weakness
Detailed fee benchmarking across core deposit and loan products
Identification of potential product gaps
An overview of selected retail banking product trends in Australia, the US, UK and Canada to highlight recent innovations and to flag potential opportunities.
Provision of an online and print member survey and analysis including aggregated benchmarking against the participating survey group.

Benefits

Shape your annual marketing planning. The Financial Service Benchmarking and Trend Report can help identify and prioritise a range of potential product initiatives
Identify any deficiencies in your product features and pricing. The detailed benchmarking comparison can highlight improvements needed
Develop new or improved products based on (a) benchmarking results; (b) gap analysis; or (c) highlighted innnovations
Assist with strategic planning
Educate marketing teams, management and boards