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Branding

We're a one-stop-shop for all your branding requirements: from brand development to implementation online, in print and beyond.

Brand positioning


The most important strategic marketing task you can undertake is to get your branding right.

Brand positioning is all about aligning long term direction with short term execution. Businesses often have only a loosely-defined sense of their long-term direction.

This brings with it the potential for internal differences in priorities as well as confusion in the minds of customers due to variations in communications and service delivery. Establishing a clear (and agreed) brand positioning can overcome this.

We have extensive experience in brand strategy and positioning.

Brand identities


We have experience with:
  • the design and development of new brand identities, for new and merged organisations, new products, online brands and segmented offerings
  • reinvigorating existing brand identities – updating brands and collateral to present a consistent and contemporary image to customers
  • developing unique online brands
  • redesigning logos, tag lines, imagery and art work

Corporate style guidelines


Corporate style guidelines ensure that the visual design elements of an organisation are applied consistently and correctly in every application. Published guidelines that are consistently adhered to are essential for a number of reasons:
  • organisations are often judged by the quality and consistency of their public communications
  • customers are exposed to a large quantity of professional communications material. They will tend to spot inconsistencies a business's communications if it is not up to the same standard
  • communication opportunities can be few and far between - it is important therefore that every piece of communication reinforces the brand positioning of the organisation

We can assist with comprehensive and integrated branding solutions for all your communications channels and touch points.

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Branding services

  • Brand positioning
  • Brand logos, artwork and tag lines
  • Corporate style guides
  • Brand implementation programs
 

Three reasons to pay attention to your brand

  • It directly influences the way people perceive you.
  • It aligns organisational effort and clarifies what makes you different from your competitors.
  • It can help overcome problems.

 
 

Brighton Consulting have recently completed designing our new logo and we couldn’t be happier. They got it right first go! They knew exactly what we were after and gave us what we wanted and needed within the time frame allocated.

Their level of service is very professional but they also keep it real. There is no hard sell with incomprehensible jargon. Their consultants are very approachable and down to earth and they know their profession.

This is the third time we have taken advantage of Brighton Consulting’s expertise, they designed our Website, conducted some Research Focus Groups for us and now our logo. There is no doubt that they will be utilised again for future projects.

We have no hesitation in recommending Brighton Consulting.

Louise HorneryCountry First Credit Union Ltd