Planning is the most critical marketing function. We can help you develop systematic, effective and flexible marketing programs.
Marketing Plans
A marketing plan is a road map for your marketing efforts. Your marketing plan should link into your strategic directions and support your sales budgets. It should include clear descriptions of the marketing initiatives needed to deliver the required results plus prioritised timetables for implementation. A marketing plan can include:
- branding, product campaign and advertising plans
- sales/marketing collateral requirements
- product initiatives
- corporate and customer communications
- market research, sponsorship, PR and community engagement activities
Market Research
Market research and segmentation is critical for any business. We have substantial experience in market research, analysis and segmentation. Our research focus includes:
- branding (eg. brand attitudes, naming preferences and logo design preferences)
- product holdings and product purchasing intentions
- product feature requirements
Competitor Analysis
We have extensive experience in researching retail financial product development activity in Australia, New Zealand, the USA and Britain. Analyses that we have completed for clients include:
- loan product developments (eg. home loan packaging options)
- online distribution initiatives (eg. online credit card application procedures)
- deposit product initiatives
- credit card feature/pricing options
Product Innovation
We have solid experience in retail financial services product innovation including the development of:
- credit cards
- home loan products and packages
- life stage-based packages and banking plans
- savings accounts
Communications Planning
What are your communications channels and how do you maximise their value? How do you engage with the audiences that influence your business? How effective and productive are your existing communications? We can help you:
- identify new potential communications channels
- review/audit existing channels and communications
- develop new communication strategies
Find out more
Can we help you?
Request more information or contact us to learn more about our marketing services.
