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FactCast

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FactCast is an automated mechanism that allows customers to download standard product fact sheets and brochures from your website.

Website users simply select the documents they would like to receive and then provide their name and email address. The relevent documents are then sent  through a customised, branded email.

Unlike the provision of fact sheets via direct download, FactCast enables you to monitor who is requesting product information and follow-up.

Brighton Consulting Fact Cast ProductSimple Lead Generation

  • FactCast provides an effortless platform for lead generation. So you don’t miss out on new business.
  • When clients download fact sheets from your website they remain anonymous and new leads are lost forever. With FactCast the client enters their contact details, the fact sheet is automatically emailed to them and their details are saved for easy follow up.

No-fuss Client Management

  • Through FactCast it’s very straightforward to manage leads. Once the client enters their details in FactCast this information is saved in the system; you can track your follow up simply by logging in.
  • Details of the leads are clearly laid out with information such as the date of enquiry, type of product enquired about, who the fact sheet is for and how many enquiries have been received.

Increase Sales

  • With FactCast all your fact sheets are in one place, enabling simple communication to your clients. Also, by placing your fact sheets under one heading you can provide greater exposure to your product range and increase the opportunity for up-selling or cross-selling.

Marketing Integration

  • FactCast can operate stand-alone or can be fully integrated within your website/Intranet via an iframe. The FactCast page can be customised to reflect your brand and marketing messages through template and style sheet changes, image inclusions and content adjustments.
  • The FactCast email templates function allows you to create tailored template emails to send with the fact sheets. You can format your emails to include your logos and company styles as well as current promotions or offers. FactCast allows you to export all leads into excel, which can then be transferred into other databases such as a CRM systems. FactCast also provides the ability to examine the effectiveness of your promotions and campaigns. Through monitoring the requests for fact sheets, FactCast can enable you to create more measurable campaigns.

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